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Warmer People-Poster and branding.
Warmer People are a group that organise electronic music events in London, mainly, and across the UK. They briefed me to make a poster that was targeted to an audience with a larger variety of ages and the dj’s/artists genres throughout the event were house and techno.
Through this poster, I also made a logo which has become a very important element of Warmer People’s visual engagement and recognition to the public.
They asked me to make it seem like the poster takes us through a journey in the musicians line up - it starts with a slower pace and moves to faster pace.
My process usually starts by analysing the brief, then dissecting it and generating ideas through mind maps or a ‘morphological matrix’. When I start to work on the final rough, I like to make sure that the idea we’ve chosen fits in with the brief and I like to make sure clients are happy to go ahead with making the final artwork.
What is the logo now, was initially supposed to look like a moon on the poster, became a symbol of the Warmer People’s brand identity. It has helped them promote themselves, engage with a particular audience and spread the word in London and across other parts of the UK.
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